WB / Recent Work
Instant Finance
A digital refresh that moved beyond the screen.
The work began with email templates: tightening the layout, improving readability, and giving the brand a cleaner digital rhythm.
That opened the door to a broader website redesign, with a focus on making finance feel less cluttered and easier to navigate. The direction shifted the experience away from simply pushing a loan calculator, and towards clearer customer pathways — why people need finance, what options they have, and where to go next.
The visual direction was used to guide the website build, then continued beyond digital, influencing how the brand was applied inside Instant Finance’s physical locations.
What started as email design became a wider piece of brand and interface direction across email, web, and branch environments.
Covered: email templates, homepage direction, mobile UX, page hierarchy, calculator placement, loan categories, image treatment, colour contrast, and visual system direction.
That opened the door to a broader website redesign, with a focus on making finance feel less cluttered and easier to navigate. The direction shifted the experience away from simply pushing a loan calculator, and towards clearer customer pathways — why people need finance, what options they have, and where to go next.
The visual direction was used to guide the website build, then continued beyond digital, influencing how the brand was applied inside Instant Finance’s physical locations.
What started as email design became a wider piece of brand and interface direction across email, web, and branch environments.
Covered: email templates, homepage direction, mobile UX, page hierarchy, calculator placement, loan categories, image treatment, colour contrast, and visual system direction.